Travel Gear Hangtag and Ad Campaign | Randa Accessories
Hangtag and advertising campaign for Travel Gear luggage. Travel Gear is a proprietary brand created by Randa Accessories to focus on the 25-40 male demographic. I was tasked with creating a cohesive brand atmosphere that would appeal to this demographic.
When designing the hangtag, I was challenged by an abundant amount of information that needed to be presented. I solved this challenge by creating a unique tag structure that allowed consumers to see the most important information at first glance.
Migrating the brand identity to an advertising campaign, I created a series of 3 advertisements that appeared in quarterly issues of Travel Goods Magazine.
Packaging Design | Advertising Design | Marketing
